Facebook Instant Articles is something similar to Google AMP (Accelerated Mobile Pages). It allows publishers to share their links to their original articles to their website. When the users of the Facebook mobile app click on the link, they are immediately taken at the Instant Article version of the content. And for desktop users, when they click the link, they will be taken to the original article on the website of the publisher.
And, this is the difference. First, you will have a standard click on the Facebook app to an article on a mobile-friendly website. And now, you will have a click on the Facebook app to an Instant Article.
This is a pretty significant difference when it comes to performance. Even when the website is mobile-friendly, as well as fully responsive and has excellent load times, Instant Articles will still win.
Here, we are going to present you a few other things that you should know about the functionality of Instant Articles for users.
- Those that are desktop users and click on the same post link are taken to the original article on the website of the publisher.
- When people share the Instant Article from the Facebook app, the link to the original article which is on the website of the publisher will be shared. The users of the mobile app, who click on that link, will be taken to the Instant Article, while the desktop users will be taken to the original article from the website of the publisher.