All of us have our favorite go-to business tools, whether it is an app to save us time or just our favorite social media platform. Pinterest is one of the tools which is really overlooked. It is essentially an electronic pinboard, where you set up categories and save interesting online articles, images and so on. It is overlooked because we think of it as a visual platform for recipes, home improvements, crafting and so on.
However, you can find Pinterest as really effective in attracting great clients. A couple of months ago, we have done some research on Pinterest. We found out that there are over 150 million active Pinterest users, 2 million Pinterest users save shopping pins on boards daily and more than 14 million articles are pinned each day. Recently, we have also noticed that Pinterest is now advertising on TV — which all goes to show that there is a demand for ‘pinning’.
Pinterest is a great way for driving traffic back to your website.
Why I love Pinterest:
- Because it is free;
- It is fun;
- It is quick = less hours spent on social media;
- Posts can also go viral quickly (great images and titles are a key part in that);
- It also boosts the online visibility;
- It can help you in attracting dreamie clients.
Specifically, you can use the Pinterest tool for the following:
- Showcase your expertise and authority to a huge group of your ideal clients:
- Share your content which educates, informs and inspires your tribe;
- Be seen as an expert or as a go-to person.
- Attract more of your ideal clients:
- You should build your know, like and trust factor;
- Build your ‘voice’;
- Spread the word in a much quicker way;
- Build and showcase your brand.
- Boost your beautiful tribe and get a lot more people who will soak your content:
- Invite people to join your new tribe.
Here, we are going to present you the 3 steps to use Pinterest for business and attract more clients.
1. Set up a board, specifically focused on your area of expertise.
I started out with a board for Coaching, where I saved a lot of different quotes, infographics, and links to coaching topics online. We could be a lot more specific and break this down into several boards. For example relationship coaching, teen coaching, stress coaching, self – esteem coaching and even more. You can also check out the Coaching tools company boards on Pinterest for some more inspiration.
As the business grows, you can create business specific boards for people to view your blog posts. Some other ideas also include boards for guest interviews, as well as inspiring quotes, links to Facebook, some other social media, video, audio and so on, the list goes on.
If you are just starting out with Pinterest, you should try the following:
- You should create one board for your business (share some of your content). It does not have to be salesy, but it can be as simple as sharing a few blog posts in order to drive traffic back to your site;
- Create one board designed to help your dreamie clients with problems and goals that they have (also share useful and relevant sources);
- Create one board just for fun (let the people get to know you a bit more, what you like, as we all want to learn more about the people we are going to work with).
2. Set up one group board.
A group board is actually where you invite people to collaborate. It is a good way for connecting with each other. Another great way in using group boards was for her group coaching programs when she was sharing specific boards in order to help her clients.
If you are just starting out, you should try this:
- You should create a group board. For example on favorite self-development books, quotes and also invite people to pin their favorites too.
3. Follow, explore, start pinning and sharing.
Follow people which you find interesting. Also, search some specific topics that you are interested in. Add pins to your boards and grow them, so they become a resource for your followers.
As you learn Pinterest, you will begin to create some useful resources and links to your website, blog posts, videos and links to your freebies and so on.
Tip #1: It is a visual platform, so you should use images and titles for your content that attracts attention and interest so the people will want to click through.
Tip #2: You should always keep in mind who your ideal clients are, as well as how you can help them. In that way, everything you share on your business-focused boards will be on point, and help you build your credibility.
7 ways to get new followers for your Pinterest account:
- Create a blog post about your new Pinterest account.
- Also, create a post on your social media platform with the link to your account. Invite to follow you, for example: ‘I just created a Pinterest account, come and follow me.’
- You can share your Pinterest profile link to Skype profile, or some other social media profiles and descriptions, such as Facebook, Linkedin, Twitter and so on.
- You can add your Pinterest profile link to your email signature.
- Send a note out in your newsletter.
- Share the link in groups in which you take part.
- Send an email to people that you know.
Pinterest is like any other social media — it is about being consistent, showing up, sharing useful content, as well as following other people and profiles. All these same principles apply to Pinterest as well.
I hope that some of these tips have been useful in giving you ideas of using the Pinterest tool for your business.